Industry news & opinion

Honeybee Extinction Affects Us All

Honeybee Extinction Affects Us All

For an insect that most people choose to avoid, bees play a colossal role in our lives, especially when it comes to our food sources. However, both domestic and wild honeybees are now disappearing at an alarming rate, resulting in a ripple effect that will touch every corner of the world. Due to the bacterial […]

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Twitter’s new feature enables users to find any tweet ever sent via PR Daily

Twitter’s new feature enables users to find any tweet ever sent via PR Daily

Did you know you can’t currently search all the tweets in Twitter’s seven-year history? It was news to me—but now the service is making moves to rectify the situation. Twitter has been rolling out a new search service that allows you to search for any tweet among the half-trillion that have been posted in its history. From Wired: […]

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Facebook is making ‘Facebook at Work’ for business via Memeburn

Facebook is making ‘Facebook at Work’ for business via Memeburn

Facebook is perhaps the greatest way to while away your time at work, and now Facebook is looking to capitalise on this by making “Facebook at Work” so you can do exactly that: Facebook at work. A new separate network for businesses would bring Facebook into direct competition with business-targeted social network LinkedIn, Google, Microsoft […]

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As The Arab Spring Turns To Fall, A Lingering Hope For Peace Through Tech via TechCrunch

As The Arab Spring Turns To Fall, A Lingering Hope For Peace Through Tech via TechCrunch

Two decades after he served as the chief negotiator for peace talks between the then Yasser Arafat-led Palestine Liberation Organization and Israel under Yitzhak Rabin, Uri Savir remains ever optimistic. Although the Oslo Accords laid tentative groundwork for an eventual two-state solution, it was never realized. Once again, the region is only just recovering from another conflict between the Hamas-led Gaza Strip […]

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How the ALS Ice Bucket Challenge could change PR for nonprofits via PR Daily

How the ALS Ice Bucket Challenge could change PR for nonprofits via PR Daily

As social media emerges from its infancy, we can look back at dozens of fads that it has produced. Remember when people were “planking”? At various times they’ve also been “owling,” “Batmanning,” “teapotting,” and “stocking.” There has been meme after meme, giving those who are in on the joke the opportunity to show how clever […]

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How Social Media and Disaster Response are Interconnected
Google Asks South African Kids to Dream and Draw the Country a Doodle via Memeburn

Google Asks South African Kids to Dream and Draw the Country a Doodle via Memeburn

We’ve had everything from bacteria and chocolate-covered insects to a functioning Rubik’s Cube — but Google’s not done yet. The search giant is inviting South African children between the ages of 6 and 17 to submit their entries and be the artist behind a custom country doodle, themed ‘South Africa of My Dreams’, which will […]

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Tweets that show just how badly Robin Thicke’s Twitter Q&A went via Memeburn

Tweets that show just how badly Robin Thicke’s Twitter Q&A went via Memeburn

It must have seemed like such a good idea at the time. “Hey guys,” we can imagine an excited member of Robin Thicke’s social media team announcing one day, “what if we got Robin to do a Twitter Q&A? I mean, it worked great when Barack Obama and Bill Gates and all those other high […]

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Rubik’s Cube Google Doodle Will Drive Everyone Nuts Today via Huffington Post

Rubik’s Cube Google Doodle Will Drive Everyone Nuts Today via Huffington Post

Google will have office workers world wide trying to solve the mysteries of the perplexing Rubik’s Cube:             Expect workplace productivity to plunge today as everyone who ends up on the Google homepage — basically, everyone — starts playing with a digital Rubik’s Cube. It’s today’s Google Doodle, in honor […]

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Game Of Thrones Fans Bring Down King Joffrey via PR Examples

Game Of Thrones Fans Bring Down King Joffrey via PR Examples

With millions of fans around the world eagerly awaiting the latest Game Of Thrones season premier, a rather ingenious PR stunt was taking place in New Zealand to get the #GOT fans frenzied in anticipation.

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5 reasons women are effective PR leaders via PR Daily

5 reasons women are effective PR leaders via PR Daily

  While women have made major strides in the workforce in the past few years, they hold on average fewer senior level positions than their male counterparts. This is even more striking in PR. Although nearly 80 percent of the public relations industry is comprised of women, about four out of every five leadership positions […]

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10 words that only a marketer could have made up via PR Daily

10 words that only a marketer could have made up via PR Daily

Part of a marketer’s job is to make people see things differently. Sometimes this involves framing established concepts in new ways, and sometimes it involves making stuff up. New words, for example. Many of these new words are portmanteaus, or words that combine two existing terms in an effort to explain a new concept. Some portmanteaus, […]

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Want proof that Google+ is no ghost town? Look at how it’s being used via Memeburn

Want proof that Google+ is no ghost town? Look at how it’s being used via Memeburn

Google+ has been Larry Page’s main project since he took the CEO reins of Google and has pushed strongly for it to be the social spine that knits Google’s products together. The evolution of the social media platform over the past few months, from YouTube comments to Authorship show that the so-called Ghost Town is […]

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Pride Propaganda turns Soviet posters into a gay-rights campaign via PR Daily

Pride Propaganda turns Soviet posters into a gay-rights campaign via PR Daily

Russia’s gay rights laws have been under a glaring spotlight during the otherwise yawn-inducing Winter Olympics in Sochi. And while the Olympics have been relatively event-free on the gay rights front, the issue itself has inspired some pretty cool art projects. Chief among them is Pride Propaganda. Think Russian propaganda posters given a bit of flair. 

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#Sochi Olympics 2014 by Twitter via Memburn

#Sochi Olympics 2014 by Twitter via Memburn

So Russia is popular this week. The world turned its attention to the country as the Winter Olympics kicks off, but the news coming out of Sochi hasn’t been very sports-focused. Instead, most of the attention’s been on the good (well not really) time journalists have been having in their hotels. Russia has some pretty […]

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A Look Back: Facebook creates a nostalgic custom video using your life via Memeburn

A Look Back: Facebook creates a nostalgic custom video using your life via Memeburn

Today marks the 10th anniversary of Facebook’s founding. As creator Mark Zuckerberg reflects on the last 10 years with his company, he and his team are urging users to do the same. The social network has created a custom plugin that highlights how you’ve spent your time with the platform.       Starting today, Facebook users […]

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15 reasons to feel great about being a publicist via PR Daily

15 reasons to feel great about being a publicist via PR Daily

PR is a unique career. PR executives have made it into the list of the 10 most stressful jobs in America for the past three years. It’s a profession that can break people. Still, if you are motivated, can check your ego at the door, possess strong attention to detail, and can multitask better than a plate […]

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How to Transform Michael Bay Meltdown into a PR save via Gregarious

How to Transform Michael Bay Meltdown into a PR save via Gregarious

Of all the news flowing from CES this week, the biggest story to date is the onstage meltdown of movie director Michael Bay during a Samsung press conference introducing its new line of gorgeous, curved TVs. Bay got lost in the teleprompter, flubbed his lines, and then slunk from the stage to smirks from the […]

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Eclipse PR | Breaking News

Eclipse PR | Breaking News

Good things often happen in three’s. And this has certainly been true for Eclipse PR this past month. ECLIPSE PR SECURES LEVEL 1 BEE STATUS Eclipse PR is committed to transformation. We have a desire to have our company reflect the demographic of the environment we operate in. We encourage and welcome the insight that […]

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Figuring out how your PR campaign went wrong via PR Daily

Figuring out how your PR campaign went wrong via PR Daily

Sometimes your best laid plans go astray no matter how likely they are to work. You can spend weeks upon weeks imagining every scenario possible with a PR campaign only to see it fall apart for no reason at all. Not everything can be a success, unfortunately, and you truly never know until you put […]

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How the web looked the day Nelson Mandela died: 55+ top sites transformed via Memeburn

How the web looked the day Nelson Mandela died: 55+ top sites transformed via Memeburn

The world is in mourning following the death of Nelson Mandela. The former South African president and renowned statesman passed away in his Johannesburg late on Thursday night, following a long battle with illness. It is a mark of the esteem in which the freedom fighter turned statesman was held that sites from across the […]

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Watch Barack Obama’s full speech from the Nelson Mandela memorial service via Memeburn

Watch Barack Obama’s full speech from the Nelson Mandela memorial service via Memeburn

Among the world leaders who spoke at Nelson Mandela’s memorial service today, US president Barack Obama was undoubtedly the most well-received. Obama spoke of Mandela’s importance on the global stage, comparing him with other great fighters for justice such as Mahatma Ghandi and Martin Luther King Jr. America’s first black president also spoke about the […]

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5 PR and social media trends for 2014 via PR Daily

5 PR and social media trends for 2014 via PR Daily

Want a glimpse into the future of what’s hot in PR, marketing, and social media for 2014? I’ll let you in on a little secret: The future is already here, and brands must get on board now. 1. Let your brand’s superfans help do your marketing/selling for you. Who better to promote your product/service/destination than the […]

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Russell Brand denied entry into South Africa, Twitter finds it hilarious via Memeburn

Russell Brand denied entry into South Africa, Twitter finds it hilarious via Memeburn

Comedian and would be leader of the revolution Russell Brand has been forced to cancel a show he was due to perform in Johannesburg tonight, apparently after South African authorities refused to let him into the country.   The issue reportedly arose because of problems with Brand’s passport. The performer was due to kick of the South […]

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Communicating for a client outside your comfort zone via PR Daily

Communicating for a client outside your comfort zone via PR Daily

Over the summer I had an amazing opportunity to work for a company ranked among the top 10 of its industry in the U.S. That industry? Trash. I was more than a little nervous accepting the position; my knowledge of trash stopped at the curb. I wasn’t sure how I was going to properly communicate […]

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25 Amazing Pinterest Facts for Your Small Business via Social Media Today

25 Amazing Pinterest Facts for Your Small Business via Social Media Today

Undoubtedly the social star of 2013, Pinterest has quickly risen from a invite only, niche-centric platform to an industry leader your small business can’t afford to ignore.   If you’ve had your reservations about investing in yet another social network, or perhaps simply need some Pinspiration, here are 25 amazing Pinterest facts that are sure […]

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Halloween How To – 4 Ghoulish get-ups PR pros should avoid via PR Daily

Halloween How To – 4 Ghoulish get-ups PR pros should avoid via PR Daily

Dressing up on everyone’s mind this time of year, but unfortunately in this profession, practitioners often make the mistake of wearing a “costume” to the office year-round. Here are a few you might have unintentionally tried on for size: • The jack-o’-lantern—We all have bright ideas inside of us, but sometimes insecurity gets in the […]

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Focus, confidence and the art of the successful presentation via Biz-Community

Focus, confidence and the art of the successful presentation via Biz-Community

For young people embarking on a career in advertising or marketing, few skills are as important as good presentation skills. Whether your career path is as a creative or a suit or a salesperson, the ability to deliver a persuasive and compelling presentation will help you get to the top.We find that many of our […]

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Are businesses forgetting to be social on social media? via PR Daily

Are businesses forgetting to be social on social media? via PR Daily

Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience: They forget to be social. Much effort and attention is given to creating valuable content, publishing at just the right time to maximize impressions, determining what triggers to use to […]

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Think ORM’s just about SEO? You’re seriously missing out via Memeburn

Think ORM’s just about SEO? You’re seriously missing out via Memeburn

Online reputation management (ORM) is a process of protecting your reputation online and finding opportunities for enhancing your image on the web. While the digital world has opened the door for everyone to connect, interact, relate and share valuable information, it has also opened the door for anyone to post negative comments and discredit brands […]

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Google Recently Made A Silent Shift To A New Search Algorithm, “Hummingbird” via TechCrunch

Google Recently Made A Silent Shift To A New Search Algorithm, “Hummingbird” via TechCrunch

Have you noticed recently that Google has gotten a bit better at offering up direct answers to questions? If so, there’s a reason for it: they recently flipped the switch on a new search algorithm they call “Hummingbird”, which focuses on parsing searches as complex questions. Google mentioned the new algorithm for the first time […]

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From Drum Beats to Retweets Social Media Trends in PR via B&T

From Drum Beats to Retweets Social Media Trends in PR via B&T

To say communication is evolving is like suggesting Meryl Streep can act. It’s a given. I’m not quite old enough to have used drum beats, smoke signals or carrier pigeons, but I remember telexing and snail mail. And I was ecstatic when smart-faxing revolutionised sending a press release to multiple media outlets. Social media has […]

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Social Media Engages the World in the #ChangeBrazil Movement via dashburst

Social Media Engages the World in the #ChangeBrazil Movement via dashburst

Recent citizen demonstrations in cities across Brazil have created not only the largest protests in the country in over 20 years but also a surge of chatter on social media. Hashtags such as #vemprarua, #protestorj, and #changebrazil are trending on Twitter and Instagram, and memes and protest recordings are spreading like wildfire on Facebook. The unrest started […]

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13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships via Search Engine Watch

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships via Search Engine Watch

Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official […]

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Applying Traditional Public Relations to Social Media: What New PR Professionals Need to Know via Social Media Today

Applying Traditional Public Relations to Social Media: What New PR Professionals Need to Know via Social Media Today

Skimming a newspaper over a cup of coffee is no longer the normal morning routine. Now, it’s scanning through your Twitter smartphone app as soon as you roll out of bed for the latest headlines and breaking news down to the minute it happens. It’s logging into Facebook where your news sources are your friends […]

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How the PR industry of yesteryear compares with today By Michael Sebastian via PR Daily

How the PR industry of yesteryear compares with today By Michael Sebastian via PR Daily

In just a decade, aspects of the public relations field have become unrecognizable. At the turn of the century, PR practitioners were faxing pitches and mailing press kits. Today they’re tweeting pitches and emailing virtual press kits. The upheaval in technology and media has been advantageous for savvy public relations professionals. As PR executive Beth […]

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Social media and the law: how your tweets can land you in trouble via Memeburn

Social media and the law: how your tweets can land you in trouble via Memeburn

A recent insert on consumer affairs show Carte Blanche highlighted the seriousness of social media lawsuits that followed as a result of comments made by individuals on social networks such as Twitter and Facebook. The show featured a social media Law specialist, Emma Sadleir (an Associate at Webber Wentzel) who explained that whatever your publish on social media could […]

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How social media viewed SA’s State of the Nation Address [Infographic] via Memeburn

How social media viewed SA’s State of the Nation Address [Infographic] via Memeburn

In recent months South Africa has been making international headlines for all the wrong reasons: fromthe massacre in the small mining town of Marikana, to the lavish spending on President Jacob Zuma’s homestead and the brutal rape and murder of a 17-year-old girl. It makes sense therefore that more eyes than usual would be on the country’s […]

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How our clients use Twitter to grow their press release exposure

How our clients use Twitter to grow their press release exposure

Social media is on everyone’s minds these days. More than just a method to communicate, Twitter and Facebook can be used to boost the publicity and attention you get for announcements, contests, and promotions. ‘Sharing’ is a huge buzzword in public relations lately, and for good reason. Gone are the days of sending off your […]

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The first ever public tweet was sent six years ago!

The first ever public tweet was sent six years ago!

On the March 21, 2006, Jack Dorsey sent the first public tweet into the world (“just setting up my twttr”). Can you believe that was six years ago? Dorsey was evidently one of the key people in the early days of Twitter, and today he still serves as the company’s executive chairman and product lead, […]

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